Westin Hotels is synonymous with comfort and relaxed elegance. It offers potential franchise entrepreneurs a highly respected brand with a stellar world-class reputation. The Condé Nast Traveler’s 2016 Readers’ Choice Awards ranked 12 Westin Hotels among the best resorts and hotels in the world. At 210 locations, Westin consistently honed and burnished its message of rejuvenation and wellness. Westin advocates six pillars of health for its guests and staff: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. This philosophy underscores the brand message of Westin's offerings like the Heavenly Bed, Westin Gear Lending, the Tangent workspace and RunWESTIN. Westin continues expansion with 50 new projects in development worldwide. A new global marketing campaign Let's Rise was unveiled in January 2017 aimed at increasing guest awareness of the six pillars. A subsidiary of Starwood Hotels and Resorts, Westin supports the Starwood Preferred Guest loyalty program.